Business card and envelope with the logo and branding of Karbon IT, a technology solutions company. The business card is teal with white text, and the envelope is white with faint gray text.

Brand design for growing businesses ready to raise the bar.

A young woman with long brown hair, wearing a black t-shirt and white pants, sitting on a beige armchair, smiling while looking at a tablet. There are two round mirrors on the wall above her.

I help growing businesses like yours build unforgettable brand identities that support your bigger business goals.

You’ve got big goals and your business deserves to look as high-quality as the work you do.

With a background in both design and psychology, I take a big-picture approach to brand design.

Creating a brand isn’t just about beautiful visuals - it’s about digging into what makes your business unique, understanding how your audience thinks and feels, and bringing it all together in a way that feels right for you and your audience.

I start the design process with strategy, blending intentional visuals with straightforward communication to help you build a brand that’s not only seen, but remembered.

STRATEGIC DESIGN THAT GROWS WITH YOU

Together, we’ll design a future-focused brand that feels like you, attracts the right clients, and supports your bigger business goals.

Who I’ve been working with lately

A bouquet of pink and white flowers with red berries, labeled 'Flower farm'.
A black coffee cup with latte art on top of the coffee, placed on a surface with the word 'café' written in the corner.
Bride holding a bouquet of white lilies in a white wedding dress.
Woman standing outdoors with arms raised above her head, enjoying the sunshine under a blue sky with clouds, representing health and fitness.
A camera and a vintage film camera on a round white table, with the word 'photographer' written underneath.
Close-up of wavy, auburn hair with a handwritten note reading 'hair salon' at the bottom.
wooden framing of a building under construction
Bread sandwich with sliced cured meat, cherry tomato slices, and fresh basil leaves
A young woman with long brown hair smiling, sitting on a wooden stool against a plain white wall, wearing a black t-shirt, black wide-leg pants, and black sandals.

They were all ready to:

→ Step away from ‘just a logo’ and into a brand identity

→ Collaborate with an experienced graphic designer

→ Focus on brand strategy over personal preference

→ Connect with their target audience

→ Grow their business with a brand they’re proud of

→ Save time with strategic branding that does the footwork for them

If this sounds like you, I’d love to hear from you!

What’s the one thing my clients have in common?

STANDOUT BRANDING FOR GROWING BUSINESSES

Outline of the words 'beta & alpha' in large letters.
Text image with the phrase 'Stitches N Things' in black, stylized cursive font.
A crosswalk with a white pedestrian signal and a flashing yellow traffic light, with city buildings in the background.
Capital Aligned Constructions logo with the company name in bold uppercase letters, arranged with a vertical line separating 'CAPITAL' and 'ALIGNED', and 'CONSTRUCTIONS' written underneath.
A comic-style illustration of a woman with short hair, wearing a dark shirt, raising one arm in a fist with a determined expression
Logo for High Spirits rooftop bar featuring the words 'High Spirits' in large outlined letters and 'ROOFTOP BAR' in smaller outlined text below.
Black graphic t-shirt displaying a stylized white cartoonish owl with large eyes and wide open wings.
Simple black icon of a person speaking into a microphone.

"Our website enquiries have tripled since we launched our new brand and website. Working with Hayley has been an absolute pleasure, she took the time to understand our business and vision, and her work perfectly captured the essence of what we wanted to convey to our customers. I highly recommend Hayley to anyone looking for a dedicated designer who can take their brand to the next level."

Tony, Western Wardrobes