Fearless Health
Performance & Wellbeing Clinic | Branding
Fearless Health came to me needing a rebrand that better reflected their bold, inclusive mission: to cut through misinformation in the fitness industry and empower individuals of all ages to embrace sustainable health and body confidence.
Their original women-focused brand had grown, and it was time to evolve. The brief called for something bold, honest, and clear - a brand that spoke to teens through to 60+, balancing strength with femininity.
The solution:
I created a brand identity that celebrates individuality and movement, with an upward-angled logotype symbolising growth and progress. The flowing line represents flexibility and empowerment, while the bold typography grounds the brand in confidence and strength. The result is a cohesive, future-proof identity that connects with Fearless Health’s broad audience and positions them as a trusted, empowering voice in the wellness space.
“Working with Hayley for our business rebranding was fantastic. She took our old logo and created something totally fresh that represented our changing business. She was easy to talk with, asked lots of questions to get to know our business and allowed us to ask questions any time we felt unsure. I believe that investing in a graphic designer for branding is a must for business owners. We are proud to show off her fun creation to represent our business. Highly recommend Hayley for your business branding needs.”
Melissa, Fearless Health