Karbon IT
Information Technology | Branding
Karbon IT needed a brand that could communicate streamlined tech solutions while appealing to Canberra’s business and government sectors. The goal was to build an identity that conveyed responsiveness, reliability and security, helping the business strengthen credibility and stand out in a competitive technology landscape. The refreshed direction positions Karbon IT as a trusted provider with the expertise to support complex digital needs.
The visual identity is intentionally clean and minimalist, centred on clarity and trust. A custom icon inspired by the letter K references coding and digital infrastructure, reinforcing their technical capability, while a refined typeface and muted professional palette communicate stability and efficiency. The result is a sharp, versatile identity that translates seamlessly across digital platforms and client-facing devices, supporting Karbon IT’s reputation for dependable, modern solutions.
“Hayley went above and beyond to deliver top-notch results. I'm absolutely thrilled with the branding she crafted for my business. In fact, I've been so happy with her work that I've enthusiastically recommended her to my own customers who have been just as thrilled with Hayley's exceptional talent!”
David, Karbon IT