STUDIO ETHOS
As a branding specialist with a degree in psychology, I know great design isn’t just how something looks — it’s how it feels, how it works, and the difference it makes for your business.
Meet your creative partner
I’m Hayley, your brand’s new best friend.
With 15 years of design experience paired with a degree in psychology, I don’t just create pretty visuals. I build intentional brand identities that reflect who you are, resonate with your ideal clients, and help your business thrive.
Over the years I’ve learned that the best brands aren’t just visually beautiful, they’re deeply human. They connect with people, earn trust, and create momentum. That’s why I combine psychology‑led insight with standout design - to help businesses grow with intention.
Whether you’re launching, rebranding, or ready to elevate your presence, I’m here to turn your vision into a brand that works for you.
OTHER THINGS WE DO
Coffee before screens.
Good work, with good people.
Stay curious rather than certain.
Test the idea. Tidy the desktop.
Solve the problem, not the brief.
Logic and instinct, in equal measure.
Trust patterns over trends.
Strong opinions, loosely held.
Question the norms.
Appreciate the craft.
“Working with Hayley for our business rebranding was fantastic. She took our old logo and created something totally fresh that represented our changing business. She was easy to talk with, asked lots of questions to get to know our business and allowed us to ask questions any time we felt unsure. I believe that investing in a graphic designer for branding is a must for business owners. Highly recommend Hayley for your business branding needs.”
- Melissa Woodward, Fearless Health