Hues by Harriet
Photographer | Branding
As Harriet’s photography business grew, her DIY brand could no longer keep up with the romantic and nostalgic quality of her work. She needed an identity that felt timeless, whimsical and true to the emotion she captures, helping her attract clients who value thoughtful, story-driven photography and a more elevated experience.
The new visual direction began with a vintage-inspired moodboard that reflected her soft, romantic style. From there, a refined wordmark was crafted using a customised typeface chosen for its elegance and emotional warmth. The result is a beautiful, intentional identity that reflects Harriet’s artistry and supports her growth into a more premium, unique creative space.
“I have worked with Hayley previously, so when it came time to get some branding done for my new business I knew she would be able to deliver - and she definitely did! I am so thrilled with the final result, quick turn around and easy process. Thank you Hayley for your beautiful work and expertise.”
Harriet, Hues by Harriet