Brand guidelines, also known as a brand style guide or brand book, are a comprehensive set of rules that define how your brand should be presented and communicated. These guidelines ensure consistency across all platforms and touchpoints, helping to establish and maintain a strong, cohesive brand identity.

A well-structured brief is the foundation of any successful graphic design project. It ensures that your designer understands your vision, goals, and expectations, which ultimately leads to a more efficient and effective creative process.

Understanding the differences between high-resolution and web-optimised images is crucial for maintaing quality in different contexts.

You’ve got your logo files - woohoo! But, why are there so many file types and which one should you use?