Your Instagram looks one way. Your website looks another. Your email signature is a third vibe entirely. It might not seem like a big deal, but inconsistent branding can quietly chip away at your business without you even realising.

Many business owners think branding is a “nice to have”, something you polish later, once the money is flowing. But what I see time and time again is the opposite.

Most small businesses start with a DIY logo or something quick and budget-friendly to get going. That’s perfectly normal. But what served you well in the early days can start to feel mismatched once you’ve reached a new stage of growth.

Brand guidelines, also known as a brand style guide or brand book, are a comprehensive set of rules that define how your brand should be presented and communicated. These guidelines ensure consistency across all platforms and touchpoints, helping to establish and maintain a strong, cohesive brand identity.