Petal and Bow business card designs

Petal and Bow Flowers

Flower Farm & Florist | Branding & Packaging Design

Petal & Bow Flowers needed a brand that reflected their creativity, community roots, and joyful approach to floristry & farming while helping them grow their business. The refreshed identity now positions them as a vibrant, professional and recognisable brand, attracting more clients and clearly communicating their personality and values.

Alongside the branding, I designed packaging for their flower seeds and fundraising boxes, giving these new product lines a cohesive, playful and premium look. The updated brand and packaging not only strengthened their presence in the local market but also supported business expansion, enhanced customer engagement, and created memorable, shareable experiences for their community.

Open flower seed package boxes on a field of pink and white flowers with a clear blue sky.
Petal and Bow Flowers secondary logo design
Petal and Bow postcard design
Petal and Bow Flowers hand drawn illustrations
Petal and Bow swing tag design
Petal and Bow brand guidelines
Petal and Bow seed packaging design
Stack of pink boxes labeled 'Seed-Raisers' for fundraising, with the top box displaying the Petal & Bow Flowers logo and additional text about community funding.
Pink background with white stylized ampersand and the letter 'b' displayed in a modern font.
Two seed packets, one pink and one white, featuring images of daisies, placed on a neutral background.
Decorative ribbons with pink and purple backgrounds, inscribed with the phrase 'Good things for a good cause inside.'

“If you're looking for branding, Hayley does an amazing job. She is easy to work with and really guides you through the whole process. I'm excited to work on more branding projects throughout the year with her.”

Emily, Petal and Bow Flowers

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