Petal and Bow Flowers
PROJECT SCOPE:
Brand Design
Packaging Design
Brand Collateral
OVERVIEW:
Petal & Bow Flowers needed a brand that could support the next stage of their growth while capturing the warmth, creativity and community spirit at the heart of the business.
The refreshed identity elevated their presence from a small local florist to a recognisable, professional brand with a clear personality, helping them attract more aligned clients and stand out in a competitive market.
Beyond the visual identity, I designed packaging for their flower seed range and fundraising boxes, creating a cohesive brand experience across every customer touchpoint. The new packaging gave their expanding product line a polished, premium feel while encouraging stronger customer engagement through memorable, shareable experiences.
Together, the brand and packaging system positioned Petal & Bow Flowers for growth, strengthened community connection, and created a foundation for future expansion.
“If you're looking for branding, Hayley does an amazing job. She is easy to work with and really guides you through the whole process. I'm excited to work on more branding projects throughout the year with her.”
Emily, Petal and Bow Flowers