Brand design for business owners ready to be taken seriously.
I collaborate with founders to design strategic brand identities that make you look as credible as the work you do.
You're here because you’re building something meaningful, or you've outgrown what you built before. Either way, your brand should feel aligned with where you're headed.
With a background in graphic design and psychology, I take a big-picture approach to branding that's thoughtful, strategic and built to last.
Brand Design Packages
Brand Design Packages
The Brand Foundations
WHAT IS IT:
The fast, focused experience that gives you the basics to launch confidently with a brand that feels right, within two weeks.
WHO IT’S FOR:
Start-ups and small business owners ready to launch with a professional foundation, without investing in a full strategic brand build just yet.
WHAT’S INCLUDED:
01 / Brand questionnaire to establish your goals
02 / Brand strategy (Mission, Values, Story and Archetype)
03 / Two visual directions to choose from
04 / Primary logo and submark logo design
05 / One round of revisions on logo designs
06 / Logo files supplied as JPG, PNG, PDF and EPS in all colourways
07 / Strategic colour palette and two font selections
08 / Brand guidelines (6 pages)
09 / Two examples of brand application across print and digital
10 / Three social media tiles to launch your new brand
TIMELINE: Two weeks
The Brand Builder
WHAT IS IT:
The complete strategic branding experience for founders who have moved past the DIY stage and need the branding, assets and tools to support real growth.
WHO IT’S FOR:
Founders who are ready to level up and be taken seriously in their market with the assets and tools to show up consistently across all touchpoints.
WHAT’S INCLUDED:
01 / Brand questionnaire to establish your goals
02 / Brand strategy (Mission, Values, Story, Archetype, Persona and Positioning)
03 / Two visual directions to choose from
04 / Primary logo, secondary logo, tertiary logo and submark logo design
05 / Two rounds of revisions on logo designs
06 / Logo files supplied as JPG, PNG, PDF and EPS in all colourways
07 / Strategic colour palette & colour hierarchy
08 / Two font selections
09 / Brand guidelines (15+ pages)
10 / Four examples of how to use your branding across print + digital
11 / Six social media tiles to launch your new brand
TIMELINE: Three weeks
The Brand + Web
WHAT IS IT?
The Brand + Web includes the full Brand Builder Package, plus the Squarespace website you need to complete the rebrand rollout.
WHO IT’S FOR:
Founders ready to elevate their brand, strengthen their market position and scale with confidence. You want the full professional brand experience - strategy, visual identity, launch assets and a custom website - working together to position your business as the leader in your space.
WHAT’S INCLUDED:
01 / Brand questionnaire to establish your goals
02 / Brand strategy (Mission, Values, Story, Archetype, Persona and Positioning)
03 / Two visual directions to choose from
04 / Primary logo, secondary logo, tertiary logo and submark logo design
05 / Two rounds of revisions on logo designs
06 / Logo files supplied as JPG, PNG, PDF and EPS in all colourways
07 / Strategic colour palette & colour hierarchy
08 / Two font selections
09 / Brand guidelines (15+ pages)
10 / Four examples of how to use your branding across print + digital
11 / Six social media tiles to launch your new brand
12 / Custom 4-page website designed & built in Squarespace
TIMELINE: Five weeks
This is for you if:
You want strategy and psychology behind the visuals.
You’re ready to collaborate with a brand designer for the best outcome.
You want branding that does the selling before you say a word.
You want strong visual consistency across every touchpoint.
You’ve outgrown your DIY logo or Canva templates.
You want a brand you can use with confidence.
You’re ready to charge more and want your brand to back it up.
This is not for you if:
You just want a logo.
You want to skip the strategy and go straight to colours and fonts.
You need it done in a few days.
You already have the design mapped out and just need someone to execute it.
You’re looking for a pair of hands, not a strategic partner.
ARE WE A GOOD FIT?What you can expect from our work together
Strategic, future-focused design that supports your business goals and where you're headed.
A full suite of brand assets delivered to your inbox, ready to use across every platform.
The tools and guidelines you need to use your branding consistently and professionally.
A clear, confident visual identity that positions your business for growth.
A brand you're proud to share, and one that makes you irresistible to your ideal clients.
“Hayley was wonderful to work with. She listened carefully to our feedback, was highly responsive throughout the process, and was happy to make adjustments to accommodate our requests. We were delighted with the logo she designed for us! It incorporated everything we had asked. The overall branding package was also excellent, and the entire experience of working with her was a very positive one.”
Alison, Wren SensingKind Words
“Working with Hayley Ferris Creative has been an absolute pleasure. Hayley has an incredible eye for detail and a real talent for capturing the essence of a brand through thoughtful design and storytelling. She took the time to understand our vision, communicated clearly throughout the process, and delivered creative work that exceeded expectations. Her professionalism, creativity, and genuine care for the end result make her a standout in her field. We’re so pleased with the outcome and wouldn’t hesitate to recommend Hayley Ferris Creative to anyone looking for high-quality, personalised branding and design.”
Teagan, Bespoke Family Homes“Working with Hayley for our business rebranding was fantastic. She took our old logo and created something totally fresh that represented our changing business. She was easy to talk with, asked lots of questions to get to know our business and allowed us to ask questions any time we felt unsure. I believe that investing in a graphic designer for branding is a must for business owners. We are proud to show off her fun creation to represent our business. Highly recommend Hayley for your business branding needs.”
Melissa, Fearless Health