Dripp is a cafe and delicatessen in a category where most brands default to the same earthy browns, so the brief was to make it the obvious choice in a crowded morning market. Electric cobalt blue makes Dripp instantly recognisable in a customer's hand, and keeps printing simple and cost-effective.

The result is an identity that works across every touchpoint, from hot and iced cups to pastry wrap paper, boxes, posters, street signage and merchandise. Each piece reinforces the same personality, so the brand feels consistent from the footpath to the takeaway bag. The system is flexible enough to grow with the business and simple enough for the team to apply confidently.