Wren Sensing
PROJECT SCOPE:
Brand Design
Brand Collateral
OVERVIEW:
Wren Sensing needed a brand that could balance technical credibility with environmental responsibility, positioning them as an innovative engineering company in a highly specialised industry. Developing sensors that help companies directly measure greenhouse gas emissions, they required an identity that would resonate with both corporate and environmental audiences while clearly communicating their expertise and purpose.
Inspired by the quiet observation and alertness behind the name “Wren Sensing,” I built the identity around the fairy wren, drawing from its electric blues, soft lavenders and vibrant reds to create a distinctive and memorable visual system.
The result is a brand that feels intelligent, modern and globally scalable, giving Wren Sensing a strong foundation for growth while helping them stand out in the emerging climate technology sector.
“Hayley was wonderful to work with. She listened carefully to our feedback, was highly responsive throughout the process, and was happy to make adjustments to accommodate our requests. We were delighted with the logo she designed for us! It incorporated everything we had asked. The overall branding package was also excellent, and the entire experience of working with her was a very positive one.”
Alison, Wren Sensing