Wren Sensing
Technical Engineering | Branding
Wren Sensing came to me with a unique challenge: design a brand that feels technologically capable and environmentally considered in equal measure. They are an Australian engineering company that develop sensors to detect greenhouse gases to help companies directly measure has emissions during their operations. The name "Wren Sensing" reflects the idea of quiet observation - like a bird in a tree - small, innocuous and alert.
The solution began with the fairy wren. Inspired by the striking electric blues, bright reds, and soft lavenders of different species, I curated a palette that could speak to engineers and environmentalists alike.
The result is an identity system that gives the company a foundation to scale globally - flexible enough to adapt and distinctive enough to be remembered.
“Hayley was wonderful to work with. She listened carefully to our feedback, was highly responsive throughout the process, and was happy to make adjustments to accommodate our requests. We were delighted with the logo she designed for us! It incorporated everything we had asked. The overall branding package was also excellent, and the entire experience of working with her was a very positive one.”
Alison, Wren Sensing