Rebranding? Here’s What To Expect
So, you’re thinking about a rebrand. Maybe your business has evolved, or your current visuals no longer reflect the level of service you offer. Whatever the reason, you’re ready for a fresh start.
But what does the rebranding process actually look like?
Why businesses rebrand
Some common triggers:
You’ve outgrown your DIY or early-stage brand
Your visuals don’t reflect your expertise or pricing
Your audience has shifted (or you want to attract new ones)
You feel unclear or disconnected from your current identity
You’re pivoting your services or expanding
Whatever the reason, rebranding isn’t just about changing your look. It’s about creating alignment between how you show up and who you actually are now.
What the rebrand process looks like
1. Discovery
A deep dive into your business — who you are, what you offer, who you serve, what sets you apart.
2. Strategy
Defining your brand foundations: values, personality, positioning, tone of voice, ideal client.
3. Creative direction
Moodboards, creative concepts, and direction that align with your goals.
4. Brand identity design
Logo suite, colour palette, typography system, and supporting visual elements.
5. Guidelines and tools
Brand guidelines so you can stay consistent, plus assets (files, templates, mockups) to start using right away.
6. Rollout support
Website design, social templates, signage — whatever you need to apply your new look across platforms.
What it feels like to rebrand
It can feel vulnerable to rebrand. You're showing up in a new way. You might worry about confusing your audience or letting go of a logo you’ve used for years.
But once you see a brand that actually feels like you, the confidence boost is huge. Most clients say things like “I finally feel proud to share my website.” and “This is exactly how I want people to see my business.”
If you’ve been feeling stuck, unsure, or misrepresented, that’s your sign. You’re not going backwards, you’re evolving. And your brand should too.