With decades of loyal clientele, Snip-Its Salon needed a refined rebrand that honoured their legacy while attracting a new generation of customers. The brief called for a look that was timeless yet contemporary—sophisticated but approachable.

The solution:
I designed a brand identity that balances elegance with personality. A clean serif typeface communicates trust and professionalism, while subtle curves in the letterforms add warmth and individuality. A vibrant teal brand colour brings a modern, creative edge—helping Snip-Its stand out in a sea of muted salon brands. The result is a polished, welcoming identity that reflects the salon’s premium service and genuine care.