Hues by Harriet

Photographer | Branding

As her photography business grew rapidly, Harriet knew her DIY brand no longer reflected the romantic, nostalgic quality of her work. She needed a brand that felt timeless, whimsical, and uniquely her.

The solution:
We began with a romantic, vintage-inspired moodboard to capture the essence of her storytelling style. From there, I designed a refined wordmark using a carefully chosen, customised typeface to evoke elegance and emotion. The result is a brand that feels as thoughtful and beautiful as the stories she captures.

Hues by Harriet secondary logo design
Hues by Harriet brand values.jpg
Hues by Harriet submark design
Hues by Harriet logo customisation

“I have worked with Hayley previously, so when it came time to get some branding done for my new business I knew she would be able to deliver - and she definitely did! I am so thrilled with the final result, quick turn around and easy process. Thank you Hayley for your beautiful work and expertise.”

Harriet, Hues by Harriet

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Capital Aligned Constructions

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Snip-Its Salon