Bespoke Family Homes

Construction | Visual Identity + Capability Statement Design

Bespoke Family Homes engaged me to refresh their brand while keeping the essence of what their clients already knew and trusted. The brief was clear - retain the existing logo, expand it into a flexible suite of variations, explore a new colour palette and build a visual identity that truly reflected the craftsmanship, quality, and integrity at the heart of their work.

The creative direction leaned into contemporary design, with a colour palette drawn straight from nature - warm, earthy tones that convey trust, quality and authenticity.

We worked through market research, brand strategy and positioning, through to visual identity design, brand guidelines and print collateral. The result is a cohesive, refined brand that feels grounded yet elevated, perfectly aligned with Bespoke Family Homes’ values.