Open brochure showing interior of modern living room with large glass windows, green sofa, and colorful pillows.

Bespoke Family Homes

Construction | Visual Identity + Capability Statement Design

Bespoke Family Homes engaged me to refresh their brand while preserving the familiarity and trust their clients already recognised. The goal was to elevate their visual identity so it better reflected their craftsmanship, quality and values, without losing the essence of what made the business feel reliable and established. The updated direction strengthens their positioning in the custom home market and supports a more polished, personable and professional client experience.

The refreshed identity builds on the existing logo and expands it into a flexible suite of variations supported by a warm, nature-inspired colour palette that conveys authenticity, quality and care. Through market research, brand strategy, visual identity development and print collateral, the result is a cohesive and refined brand that feels grounded, contemporary and aligned with the integrity at the heart of Bespoke Family Homes’ work.

Business card with the logo 'Bespoke Family Homes' on the front, and contact information including names, phone numbers, address, website, and email on the back.
Brown background with centered text that reads: "We build custom homes that reflect the unique needs, lifestyles, and evolution of families."
Brochure or promotional material for Bespoke Family Homes, featuring a logo, text about building customized homes to fit families' needs and lifestyles, and an interior image of a modern home with large sliding glass doors leading to a balcony and a view of trees and blue sky.
A magazine open to a page showing an outdoor balcony with glass railings, overlooking a green landscape with water in the distance, under a blue sky with clouds.
Presentation of logo design guidelines for Bespoke Family Homes, showcasing primary and secondary logos, submarks, and branding applications.
Advertisement for bespoke family homes featuring a modern house with large windows and a covered outdoor deck, along with an image of a smiling man and woman. The text promotes custom home building, renovations, and additions, with contact information and a website.
Advertisement for Bespoke Family Homes featuring a modern living room with large windows, a green sectional sofa, and hanging light fixtures.
Interior and exterior views of a modern, custom-built home with large windows, wooden floors, and lush greenery outside. The interior features a living room with a green sofa, a wood stove, and artistic lighting fixtures. The exterior showcases a covered wooden porch with outdoor seating, overlooking trees and natural surroundings.
Brochure design for a home building company, featuring images of coastal and scenic interiors, a family portrait, and text about bespoke homes reflecting needs, lifestyles, and life stages.
A slideshow of images showcasing modern interior and exterior design projects, including living rooms, dining areas, outdoor decks, and a hot tub in a landscaped backyard.

“Working with Hayley Ferris Creative has been an absolute pleasure. Hayley has an incredible eye for detail and a real talent for capturing the essence of a brand through thoughtful design and storytelling. She took the time to understand our vision, communicated clearly throughout the process, and delivered creative work that exceeded expectations.

Her professionalism, creativity, and genuine care for the end result make her a standout in her field. We’re so pleased with the outcome and wouldn’t hesitate to recommend Hayley Ferris Creative to anyone looking for high-quality, personalised branding and design.”

Teagan, Bespoke Family Homes

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