Logo with stylized heart and the words 'AUS HEARTS' on a pink and red gradient background.

AUS Hearts

PROJECT SCOPE:

  • Brand Design

  • Brand Collateral

OVERVIEW:

AUS Hearts needed a brand that could build trust across diverse regional communities while positioning the program as a credible and impactful leader in cardiovascular research. Working alongside major healthcare partners including The University of Sydney and Royal Flying Doctor Service, the identity needed to communicate professionalism, optimism and accessibility while supporting meaningful community engagement across regional, rural and remote New South Wales.

The refreshed visual identity draws on themes of connection, care and positive health outcomes through heart and horizon-inspired imagery, clean typography, and a warm, confident colour palette. Designed as a flexible system, the branding works seamlessly across research reports, healthcare communications and partner materials, ensuring consistency across a wide range of applications.

The result is a cohesive and recognisable identity that strengthens trust, improves community engagement, and helps the AUS Hearts team communicate their mission with greater clarity and impact.

Three posters on a metallic wall, advertising heart research and health, with a person walking by in the foreground.
Set of branding materials for AUS HEARTS including a letterhead, folder, envelope, business cards, and pamphlet, featuring heart-shaped logo and color scheme of red, white, and purple.
Digital billboard displaying a message about improving the detection and management of hypertension in regional, rural, and remote New South Wales, Australia, with the AUS HEARTS logo.
A printed research report titled "An Evidence-Based Approach for Blood Pressure Management in Regional, Rural, and Remote NSW" lying on a tiled floor.
Person holding a black tote bag with a heart-shaped logo and the website 'AUSHEARTS.COM.AU' in front of a metallic fence.
A round pink button with a heart-shaped design and the words 'AUS HEARTS' surrounding it, placed on a white surface. Next to it is a metallic pin-back badge.
Glass door with the logo and signage for AUS Hearts, an accredited AUS Hearts Clinic, showing a stylized heart with stripes in red, purple, and pink, and the text 'AUS HEARTS' and 'An accredited AUS Hearts Clinic'.