Alexandra Orme Photography

Photographer | Branding

Alexandra Orme is a Canberra-based photographer helping women and businesses capture confident, professional and memorable images. She needed a refreshed visual identity to elevate her brand, showcase her expertise, and position her to attract higher-value clients across headshots, branding sessions, and events. The new identity ensures she stands out, communicates her warmth and professionalism, and supports her growth into a more premium market.

The refreshed brand features bold typography, a warm green palette, and playful yet polished graphic elements that reflect her personality and style. From the custom wordmark to supporting sticker-style graphics, every touchpoint now feels cohesive, energetic, and strikes the right balance between playful and professional. The updated branding strengthens client perception, enhances trust, and helps Alexandra consistently appeal to higher-ticket clients while maintaining her approachable, personable style.