Alexandra Orme Photography

PROJECT SCOPE:

  • Brand Design

  • Brand Collateral

OVERVIEW:

Alexandra Orme needed a refreshed visual identity that would position her as a premium photographer while still reflecting the approachable, confident experience she creates for her clients.

Specialising in headshots, branding sessions and events, the brand needed to build stronger trust, showcase her expertise, and help attract higher-value clients across multiple service offerings.

The refreshed identity combines bold typography, a warm green palette, and polished graphic elements to create a brand that feels both professional and full of personality. From the custom wordmark to the playful sticker-style graphics, every touchpoint was designed to feel cohesive, memorable and instantly recognisable.

The result is a brand that elevates client perception, supports premium pricing, and gives Alexandra a stronger presence in a competitive market while maintaining the warmth and energy that make her business so distinctive.

A smartphone resting on a green, textured bench with a screen displaying a website about photoshoots.
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