Alexandra Orme Photography

Photographer | Branding

Alexandra Orme is a photographer based in Canberra offering headshots for women stepping into new chapters of their careers, to branding sessions for established businesses, to events and weddings.

As her business continued to grow, Alexandra needed a refreshed visual identity that reflected her warm personality, her professional approach, and the high quality of her work. The goal was to create a brand that felt confident, modern, and approachable, while supporting her shift toward a more defined and consistent presence.

The solution:
A refined brand identity centres on bold typography, a warm green palette, and graphic elements that highlight her clear and playful messaging. The customised wordmark blends confidence with approachability, while supporting elements such as sticker style graphics and personality driven phrases bring energy and consistency to every touchpoint. The identity strikes the right balance of fun and professional to appeal to clients across her range of services.