Petal and Bow Flowers needed a vibrant rebrand to reflect their creativity, community roots, and joyful approach to floristry. Known for their bold bouquets and new field of homegrown everlasting daisies, the goal was to create a brand that felt playful, fresh, and unmistakably them.

The solution:
I crafted a colourful, spring-inspired identity featuring a pink palette drawn from their signature blooms. A custom, edgy typeface gives the brand a distinct voice, while hand-drawn illustrations add softness and femininity. The result is a standout brand that celebrates their unique offering—fresh, dried, and seeded flowers—and positions them as a creative force in modern floristry.